One way to improve your conversions is by making sure you’re communicating with your target audience. The listener should know exactly what they’re going to get when they click on your ad placement. Make sure your ad is clear, concise, and to the point. Think about what you want to achieve with each ad and build your idea upon it. Once you’ve got your ad up and running, what’s the end goal? Like with any advertisement, the aim is conversions - getting users who hear or see your ad to take the action you desire, whether it’s streaming your latest track, buying a ticket to an upcoming show, or taking home an album bundle. You can promote a track, release, concert, or merch. Giving you a unique channel to communicate with your loyal fans and fans of artists you think will care about what you have to say. To help you find your people, you can choose between different demographics, locations, formats, listening behaviors, and interests, and you’ll find the listeners you want to reach where they’re already enjoying and discovering new music. These features are designed to make sure you’re getting heard by the right listeners. Campaigns can be created at a very affordable price.Īs a music-maker, you’ll probably want to focus on its Music Marketing features. So what is Spotify audio advertising? How can it help you? It’s an advertising platform that allows artists, brands, and businesses to create audio and video advertisements to help share their message with Spotify’s audience. It’s estimated that Spotify holds around 30% of the music subscription market: if you make it on Spotify, success on other platforms will follow.ģ56 million monthly active users equal 712 million ears waiting to hear your Spotify ad. As of March 21, 2021, Spotify has 158 million subscribers, 356 million monthly active users, and is available in 178 markets.

The key to its success: a simple, intuitive interface and global accessibility. It is currently home to over 70 million tracks, 2.6 million podcasts, and 4 billion playlists.

After launching in 2008, Spotify completely changed the way people listen and discover music.

Advertising on spotify cost